# Terminology

# S2S Postback

S2S Postback is the mechanism of information exchange between services. S2S - is “Server to Server”, e.g. the exchange takes place on the server's side. To send information you need to know “Postback URL” - this is the address to which information will be sent.

Keitaro can receive postbacks from affiliate networks, send them to the source of traffic and to other services.

# Profit

Profit is calculated as Revenue - Cost.

# Conversions

Conversion is the action, performed by the user. There are different types of conversions:

  • Lead - a user signs up, or requests to register.
  • Sale - a user performed the action, which you got a payout for.
  • Rebill - a user performed the action, which you got an additional payout for.
  • Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.

# CR (hold + confirmed) - conversion rate

Formula: Amount of conversions / Number of clicks × 100.

# CR (hold) - conversion rate

Formula: Conversions in hold / Number of clicks × 100.

# CR (confirmed) - conversion rate

Formula: Number of verified conversions / Number of clicks × 100.

# EPC - earnings per click

Formula: (Hold + Confirmed revenue) / Number of clicks.

# EPС (confirmed) - earnings per click

Formula: Confirmed revenue / Number of clicks.

# CPC - cost per click

Formula: Costs / Number of clicks.

# CPS - cost per conversion(sale)

Formula: Costs / Number of verified conversions.

# EC (hold + confirmed) - earning per conversion

Formula: (Confirmed revenue + Revenue in hold) / Number of conversions.

# EC (confirmed) - earning per conversion

Formula: Confirmed revenue / Number of conversions.

# eCPC - cost per 1000 clicks

Formula: Costs/ Number of clicks x 1000.

# eCPM (hold + confirmed) - profit per 1000 clicks

Formula: (Revenue in hold + Confirmed revenue)/ Number of clicks x 1000.

# eCPM (confirmed) - profit per 1000 clicks

Formula: Confirmed revenue / Number of clicks x 1000.

# LP CTR — landing page conversion

Formula: Clicks of landing page / Visitors of landing page x 100.

# ROI (hold + confirmed)

Formula: ((Hold + Confirmed revenue) - Cost) / Cost * 100.

# ROI (confirmed)

Formula: ((Confirmed revenue) - Cost) / Cost * 100.

# CPL - cost per lead

Formula: cost/(SUM(lead) + SUM(sale) + SUM(rejected)).

Last Updated: 3/30/2020, 9:29:07 AM