# Keitaro Academy

Keitaro is a tool for affiliate and performance marketing. It helps to increase the efficiency and profitability of online advertising campaigns. It is used in:

This section contains video-lessons with our free course on how to work with the tracker. With the help of the lessons, it is possible to master a tool, which makes the process of work with digital advertizing more convenient and more profitable. The section is constantly updated. Each video description has timecodes answering all the questions from the content.

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Please turn on EN subtitles for all these videos on YouTube.

# How to get started with Keitaro, automatic installation

The first step to getting started with the tracker is registering at keitaro.io website.

Video Content:

00:35 How to register at keitaro.io
01:31 Personal account and free license
01:54 How to change language in personal cabinet
02:06 Simple installation option. Alternative: text step-by-step option with screenshots.

# All about servers for Keitaro: step-by-step server choice and purchasing, manual installation of Keitaro tracker

From A to Z about server choosing. Step-by-step server purchasing, and tracker installation by script. Given answers to common questions.

Video content:

00:41 Server for Keitaro is
00:52 Why do you need a server for Keitaro?
01:16 Mandatory server requirements
01:36 Server geo. How to choose a geo
03:18 Clicks volume per day
03:56 Virtualization, control panels, additional software
04:29 Where to get access for connecting to the server?
04:51 Step-by-step instruction on buying a server
11:22 Installing the tracker. How to log in to the console
12:52 Running the setup script
13:39 Tracker installed. Going into Dashboard
15:14 How to install the tracker in a few clicks

# Domains in Keitaro. Purchasing, adding to a tracker, parking to a campaign, receiving SSL

Here we show further processes after tracker installation.

Video Content:

00:00 - Why do you need a domain in Keitaro
01:30 - The main requirements for a domain in a tracker and where to buy a domain
02:04 - Step-by-step domain purchase using Namecheap as an example
02:54 - Do not purchase SSL from domain provider
03:30 - Parking a domain. Specifying correct records at the registrar
05:08 - How to add a domain in Keitaro. Domains section in a tracker
05:30 - Error when adding, how to fix. Where to check the actual status of NS records.
06:33 - How to issue an SSL certificate for HTTPS
07:16 - How to log in to the tracker via HTTPS
08:09 - How to create a campaign and park a domain

# Transition from a landing page type Local to an offer

Showing a basic campaign creation with a landing page and offer. Type of landing Local, any offer. Setting up the transition from the landing to an offer within the flow.

Video Content:

00:00 - Two types of campaigns in Keitaro
01:07 - Creating a campaign and a stream
01:34 - Loading landing page type Local
02:15 - Keitaro's Landings and Offers
02:48 - Creating an offer for a flow
03:24 - Setting up a transition from a landing page to an offer
05:26 - Testing the transition

# Transition from the landing page type Redirect to the offer

Showing a basic campaign creation with landing page type Redirect and offer. Setting up the transition from the landing to the offer within the flow.

Video Content:

00:17 - Landing page type Redirect
00:59 - How to log in to the host via FTP or SFTP and upload the site
04:03 - Creating a landing page type Redirect in a tracker
04:21 - Which redirect type to choose
05:31 - Creating a Campaign with a landing page type Redirect and an Offer
06:10 - Setting up a redirect from a landing page to an offer

# Algorithm of Ads platform-Keitaro-Affiliate network scheme gathering to get statistics and conversions to the tracker

We show the algorithm and logic of the interaction of different services in the scheme of work with Keitaro. Scheme with the advertising platform, affiliate network offers, and Keitaro tracker. In what order and how to assemble all elements?

Video Content:

1:28 Getting an affiliate network landing page and offer
5:34 Creating a campaign in Keitaro
7:00 Receiving conversion to the tracker
9:53 Setting up the campaign at the traffic source

# Allocation of traffic in the tracker. Why the click passed to a specific flow or not

Talking about how and why streams and filters worked in the campaign. Why do you see a white page or not seeing the necessary offer? The first part is about configuring flows and filters without a split test and binding to flows, links, and offers.

# URL Parameters in Keitaro (placeholders) 1: receiving, writing, and filtering reports by the placeholder values. FAQ

Explaining all about URL parameters: what they are, why they're needed, and how they work in Keitaro.

Video Content:

00:00 - Introduction.
01:01 - Campaign URL parameters (placeholders), what are they?
02:18 - Using Facebook as an example: how to receive placeholders from an advertising platform to the tracker (dynamically)?
05:16 - Using Facebook as an example: how to look at what was sent from an advertising platform and what the tracker recorded
07:18 - On the example of the buyer name placeholder: how to record placeholder value with click and conversion (statically)
08:44 - On the example of the buyer name placeholder: how to filter reports by placeholder value
09:32 - How to name the URL parameters correctly and specify them in the ads link, so that the tracker would record the data correctly
10:54 - How to receive placeholders in Keitaro from your site (using KClient PHP integration as an example)

# URL Parameters in Keitaro 2: Filtering traffic by placeholder values. Passing these values to the offer

The second video is about Keitaro URL Parameters. We show you how to work with the tags, which were already recorded in the tracker

Video Content:

00:00 - How to filter traffic by incoming placeholders values
04:36 - How to see what is written in the placeholder value
05:14 - How to pass tags in the URL of an offer (scheme in the flow — Offer Redirect)
10:44 - Redirect Path extension which shows placeholders' full path
12:34 - How do placeholders write or rewrite in Keitaro reports
13:41 - How to output the data from the placeholder to the browser (to the page content). Local landing page or offer in flow
17:42 - How to pass placeholders to a browser (to the page content). Scheme landing -> offer
20:29 - How to pass placeholders to URL. Scheme landing -> offerer

# Working with S2S postback

We show how to work with sending data on conversions to the third-party systems from Keitaro, creating a Source template, and sending and testing S2S Postback, traffic flow diagram, and elements of the traffic funnel when working with Keitaro.

Video Content:

00:00 What is the S2S Postback?
01:05 Scheme of data movement, receiving and sending. Elements of the traffic funnel when working with S2S Postback in Keitaro.
04:46 Setting up and testing S2S when the Source (ads platform) template is already in the tracker
06:14 Sending incoming postback to Keitaro manually. (Useful for tests)
08:03 Checking the already sent data via S2S postback
11:46 Algorithm: what to do for sending a conversion to a source that already has a template in Sources tab
12:16 How to send S2S to a source that is not in the Keitaro templates
13:16 Creating a Source template by filling in the Template Parameters
17:39 Creating a Source template. Filling S2S postback's link with parameters
21:41 About S2S in Facebook

# Getting conversion, postback to the tracker. Fixing issues. (Offer — redirect)

We will talk about how to set up postbacks and get a conversion in Keitaro. We start with the most common configuration scheme: a redirect offer in the Keitaro stream, to which the affiliate network sends postbacks.

Video content:

00:00 - Entry.
00:19 - What is Postback? Types and settings.
01:25 - Setting up a campaign with a redirect offer to get a conversion from an affiliate network from templates. The example is Everad
02:37 - What is an affiliate network template, what is it for, how to use it
04:06 - Adding a postback link in the affiliate network account
05:05 - We summarize the correct tuning algorithm
05:48 - Testing of getting a conversion from a campaign link
06:54 - How to find and fix when the conversion / postback does not come to Keitaro
08:59 - How to check that the subid from Keitaro leaves correctly if it is not visible in the URL. Redirect Path tool
14:21 - How to split the postback link from the template for each status / event in the affiliate program

# Creating an affiliate network postback template that is not in the list of Keitaro's templates

Video content:

00:00 What are the Parameters for an offer in a template. How to set up
02:44 Postback URL field. How to create a link and add parameters
04:07 About conversion statuses. What are they and how to set up receiving custom statuses
07:13 What is written in the postback template
09:52 How to get custom value sent by affiliate program
14:49 What is written in the Postback Log
15:50 How to transfer tags to the Affiliate Network using a template

Step 1. Keitaro Installation →