# Campaign Parameters
Campaign parameters are used for creating Campaign URL and Reports.
- Name. You can use default names like, "Sub ID 1", "Sub ID 2", or use your own names.
- Parameters. What the param must be added to Campaign URL.
- Token or value. You can type static value, like
EUR
, or use a placeholders that the traffic source supports.
# List of parameters
The following parameters can be renamed:
keyword
- keyword or search phrase.ad_campaign_id
— ID of the advertising campaign.creative_id
— That might be Banner ID or AdSet ID.external_id
— Some unique click ID from traffic source.source
- site or publisher ID from traffic source.cost
- cost of a click (Option "Cost AUTO" must be checked in campaign settings).currency
- currency of the cost.sub_id_1..15
— additional parameters for generating reports
WARNING
Changing traffic source in campaign settings will replace the all campaign parameters.
These parameters cannot be renamed
currency
- currency of the cost.charset
- charset for value in parameterkeyword
.se_referrer
- referrer of a search engine. Pass this parameter to pull out the keyword from it.se
- search engine name. Ifse_referrer
is passed, then it is not necessary to passse
.
# List of global aliases
Please read Settings Page you can set global aliases.