# Campaign Parameters

Campaign parameters are used for creating Campaign URL and Reports.

Name. You can use default names like, "Sub ID 1", "Sub ID 2", or use your own names.
Parameters. What the param must be added to Campaign URL.
Token or value. You can type static value, like EUR, or use a placeholders that the traffic source supports.

# List of parameters

The following parameters can be renamed:

keyword - keyword or search phrase.
ad_campaign_id — ID of the advertising campaign.
creative_id — That might be Banner ID or AdSet ID.
external_id — Some unique click ID from traffic source.
source - site or publisher ID from traffic source.
cost - cost of a click (Option "Cost AUTO" must be checked in campaign settings).
currency - currency of the cost.
sub_id_1..15 — additional parameters for generating reports

WARNING

Changing traffic source in campaign settings will replace the all campaign parameters.

These parameters cannot be renamed

currency - currency of the cost.
charset - charset for value in parameter keyword.
se_referrer - referrer of a search engine. Pass this parameter to pull out the keyword from it.
se - search engine name. If se_referrer is passed, then it is not necessary to pass se.

Please read Settings Page you can set global aliases.